GSL Pro Middle East at Prolight+Sound Middle East

GSL Pro Middle East at Prolight+Sound Middle East

6 October

GSL Pro Middle East at Prolight+Sound Middle East


GSL Professional, 05th November 2016, Dubai, UAE.

Messe Frankfurt held its inaugural Pro Light + Sound Middle East between the 31st of October and the 2nd Of November, this year. The name of the event itself is self-explanatory. It was an exhibition targeted toward the Professional Audio-Visual Market and saw some of the biggest names in the region and beyond gather to showcase the latest technology on offer to their consumers.


For us, at GSL Pro ME, we had multiple reasons for participating. Primarily it is within our self interest to exhibit, as it gives us the opportunity to demonstrate new product launches to the buyers, but also because we wanted to share the news of us having recently acquired new territories across the Middle East for Harman Professional Audio, to a larger audience. We are now the official distributor of Harman Professional Brands such as AKG, BSS, Crown, dbx, JBL Professional, Lexicon and Soundcraft in the UAE, Qatar, Oman, Kuwait, Bahrain, Jordan and Iraq.


We’ve also recently undergone internal structural changes and are now equipped with two specialized divisions – GSL Professional – Projects and GSL Professional – Entertainment, which cater respectively to Installation specific needs and Portable Sound, Retail & Tour Sound.

For this event, we partnered with Showtech to turn our island booth into an oasis of Audio Visual Innovation. “Showtech was immensely proud to be a part of this event and provided some of the necessary technical solutions,” said a brand representative.


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At Prolight + Sound Middle East, this year we showcased our newly launched PRX 800 series Loudspeakers from JBL Professional by Harman. Other JBL products on display, included the new EON ONE, which was also displayed for the first time at an exhibition in the Middle East.


The Control 80 Series landscape loudspeakers and the flagship VTX touring line array series by JBL by Harman Professional were also very popular with the visitors.

From Soundcraft, the new Signature series was displayed, again for the first time. These small format analog mixers are loaded with modern features such as multichannel recording over USB. Medium and Large format digital consoles were also on display.

For microphones and headphones, the new C7 reference condenser stage vocal microphone was showcased along with the new K52, 72 & 92 low cost, professional headphones.


Ed Jackson, Senior Application Engineer, Tour Sound, EMEA, Harman Professional Division and Adrian Curtis, VP Sales, EMEA, Harman Professional and Takashi Tsunoyama, Sales Chief, TEAC CORPORATION, participated in the show, representing their brands. It was the perfect situation for the clients from this region to interact and ask questions directly to the Manufacturer.


“We felt it important to be part of this inaugural trade show for the Middle East. An event such as Pro Light & Sound, aimed at the entertainment side of the industry, is a powerful idea. As the region prepares for a number of super sized events there will be a requirement for massive amounts of supporting entertainment shows. PL+SME allowed us to focus our booth on newly released products relevant to this market. We met with a great deal of professionals from all across the Middle East and feel confident that the we have the solutions required to meet their demands for the region in the coming years,” said Sam Brandon, General Manager, GSL Pro Middle East.




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We received visitors from across the GCC at our stand in large numbers, the second day being the busiest. The visitor profile was diverse as Integrators, Consultants, End Users, Rental and Event management Companies and Marketers alike were in attendance.

The recommencement of many stalled projects across the region had people enthusiastic about visiting the show this year. It was an opportunity to personally compare technology between some of the biggest names in the Pro AV Market. It wasn’t necessarily about the quantity as it was the quality of the consumers in terms of the decision-making and spending power.



PLSME16 was an ideal scenario for us, as we encourage customers to compare and contrast the different offerings and be able to choose appropriate need specific applications. As the official distributor of Global Leaders in Premium Sound Products such as Harman Professional, Tascam TEAC and Klotz in the GCC, we are confident that the technology which our brands offer are par excellence and make for exemplary audio experiences.




Prolight+Sound middle East, 2016 saw us forge new relationships, cement the existing ones and was in line with our brand promise which is to bolster our clients via means of trainings, events and impeccable service.

“This event was a great place to meet clients, both old and new. We successfully launched the PRX 800 Series Loudspeakers, and it has gained a lot of attention from interested buyers,” said Abboud Aljuneidi, Division Manager, GSL Professional- Entertainment.

“PLSME16 was smaller compared to its contemporaries in the AV Exhibition Industry, but it was nice because we could personalize the attention on smaller groups. I believe the next year PLSME will be much larger”, he added.

Considering that it was the first year for PLSME, they must be congratulated on having had massive Global brands on board.

We would like to thank all the visitors who attended the event, but most importantly for visiting our booth and we look forward to the continued support in the near future.

About GSL Professional
© 2016 GSL Pro Middle East ( is the official distributor of Harman Professional audio brands across the Middle East market including UAE, Qatar, Oman, Kuwait, Bahrain, Jordan and Iraq . GSL Professional Projects & GSL Professional Entertainment provide high level technical, marketing, service and sales support across their dedicated markets including hospitality, house of worship, theme parks, transportation, education, stadia & arena, recording & broadcast, tour sound and portable PA. Split across multiple facilities in the Emirate of Dubai in the UAE, GSL Pro Middle East is proud to supply AKG® microphones & headphones, BSS Audio ® signal processing devices, Crown® amplifiers, dbx® signal processors, JBL Professional® loudspeakers, Lexicon® effects processors, Soundcraft®.. GSL Pro Middle East also acts as local distribution partner for Studer® professional mixing consoles, Tascam TEAC® and Klotz® cable.